ppt :
http://fr.slideshare.net/SushenJamwal/google-adwords-ppt-by-sushen-jamwal
1. Ads at the top of a page
generally have the following qualities:
High relevance: The ad text and landing page are relevant to a person seeing your ad.
Good performance over time: The ad consistently generates clicks.
Competitive bids: The ad’s bid is competitive with other advertisers and exceeds the top of page bid estimate.
2. yellow page Vs google
we not sure google is only choice for Ads but not Bad
3.ad tools